Woman of the Hour: Desiree Perez

Desiree Perez is a woman of influence in the entertainment industry. She is the founder of a company called Roc Nation. It was created in 2008 and has become one of the most profitable companies in the entertainment sector. This is in no doubt due to the ability of Desiree Perez to get the big deal done when it matters most. Desiree Perrez is the secret weapon of entertainment power couple Jay-Z and Beyonce. In short, she is the secret to their phenomenal success and Des Perez’s lacrosse camp.

She has been at the side of rapper Jay-Z for more than twenty years. She is a woman who doesn’t mind being behind the scenes because she knows how to make the most of an opportunity. Her ability to get big corporate deals done on Jay-Z’s behalf is one of the main reasons he has become the icon that he has. Now Desiree Perez is taking on other clients like Rihanna and Beyonce. She has helped them to amazing careers as well. She is one of the few women to be in the inner circle of such a high profile industry.

Desiree Perez knows how to get deals done and have profits for her clients. For example, she single-handedly received credit for a deal worth twenty-five million dollars for the company Samsung and pop star Rihanna in order to promote Rihanna’s new tour. Making a big deal like this is what makes Desiree Perez a force to be reckoned with in the industry and what Desiree Perez knows.

Desiree Perez is the heart and soul of Roc Nation. She not only works with singers but also producers and songwriters on issues like artist and brand management, publishing and promotions as well as tour productions. The ability to pull all of this together so easily makes her the woman of the hour and more information click here.

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