The Online Success of Fabletics

Amazon is no doubt the largest online shopping platform where people from different walks of life converge and buy various products. From fashion clothing to electronics, Amazon no doubt has a lion share in the industry. As a matter of fact, the company controls over 20% of the e-commerce fashion platform, a position that gives it an advantage over other fashion companies. To most fashion-oriented businesses and online shops, getting a share of the market has not been an easy task. However, the same cannot be said of Fabletics.

Fabletics is a fashion company that deals with the sale of activewear, fitness, and workout clothes to its enormous base of potential clients. With over four years in the industry, Fabletics has grown from a mere fashion company to a business empire worth over $250 million thanks to its unique buyer subscription mechanism. The company attracts a huge base of potential clients since it depends more on creating tailor-made products meant for different customers. Apart from this, the company employs a membership platform where the clients can purchase their preferred cloth ware and register with the company as members. The company believes that with the combination of these two marketing strategies, they can be in a position to get a huge market share and make Amazon run for its money.

The success of the membership marketing process has seen Fabletics open more physical stores in addition to over 16 stores located in Illinois, Hawaii, Florida, and California. According to the General Manager of Fabletics, the success of the company has been attributed to building a modernized version of brand marketing that allows the company to personalize its services and products to suit those of their clients while at the same having the edge over their competitors by selling their products at half the price. As a company that deals with physical stores as its marketing strategy, Fabletics depends on three ways to promote its stores. These measures are such as encouraging reverse showrooming, having unlimited access to people and culture, and using online data to promote its membership plans.

Kate Hudson has been on the forefront in promoting Fabletics to the world. As an actress with tight schedules, most of Kate’s roles were mainly in front of the camera, until Fabletics president Gregg Throgmartin spotted her simplicity when it came to fashion. The two had a fruitful conversation, and a partnership deal was struck. Today, Kate is a team for the company.

Kate has helped Fabletics attain international standards by promoting the products to her fellow Hollywood actors and actresses. The success of the company has also been attributed to her contributions.

Orange Coast College Opens New Recycling Center

Orange Coast College recently opened a new and larger recycling facility to the public. The $7 million project took about 16 months to continue. Staff marked the special event by holding a ribbon-cutting ceremony in front of the recycling center. Learn more:


Orange Coast College used a much smaller recycling facility when it started several years ago. This significant upgrade was a much needed addition. The new facility, five times larger than the previous, has showers a meeting area and office space. The expanded parking area allows for up to 45 vehicles.


People from all over Southern California come to the Orange Coast College recycling facility. They drop off all types of equipment for recycling including metal, plastic containers, tin, glass and even cardboard. Visitors are compensated by staff members for items based on weight or per item.


Located just outside of Costa Mesa, Orange Coast College is a 164 acre campus founded in 1947. Over the years, the college has grown to enroll over 25,000 students per semester. Orange Coast College boasts exceptional facilities, with one of the most impressive nautical programs in the nation. Learn more:


Orange Coast College ranks number one in college transfers to California State University and the University of California. Almost half of Orange Coast’s students are enrolled in career and technical education programs. Classes at Orange Coast Community College are offered year round. The college is accredited by Accrediting Commission for Community and Junior College. The college is proud to have helped thousands of students reach their educational goals.


Woman of the Hour: Desiree Perez

Desiree Perez is a woman of influence in the entertainment industry. She is the founder of a company called Roc Nation. It was created in 2008 and has become one of the most profitable companies in the entertainment sector. This is in no doubt due to the ability of Desiree Perez to get the big deal done when it matters most. Desiree Perrez is the secret weapon of entertainment power couple Jay-Z and Beyonce. In short, she is the secret to their phenomenal success and Des Perez’s lacrosse camp.

She has been at the side of rapper Jay-Z for more than twenty years. She is a woman who doesn’t mind being behind the scenes because she knows how to make the most of an opportunity. Her ability to get big corporate deals done on Jay-Z’s behalf is one of the main reasons he has become the icon that he has. Now Desiree Perez is taking on other clients like Rihanna and Beyonce. She has helped them to amazing careers as well. She is one of the few women to be in the inner circle of such a high profile industry.

Desiree Perez knows how to get deals done and have profits for her clients. For example, she single-handedly received credit for a deal worth twenty-five million dollars for the company Samsung and pop star Rihanna in order to promote Rihanna’s new tour. Making a big deal like this is what makes Desiree Perez a force to be reckoned with in the industry and what Desiree Perez knows.

Desiree Perez is the heart and soul of Roc Nation. She not only works with singers but also producers and songwriters on issues like artist and brand management, publishing and promotions as well as tour productions. The ability to pull all of this together so easily makes her the woman of the hour and more information click here.

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