The development of the Music Industry highly relies upon the competent management of musicians, music content as well as the marketing strategies. It is, therefore, the best influencers, negotiators, hit makers and deal makers who push the industry forward. Among those involved are some women who have cut themselves a notch in the industry and gained recognition. They include Desiree Perez of Roc Nation, Julie Greenwald of Atlantic Records, Michelle Anthony and Jennifer Baltimore of Universal Music Group, Bianca Bharat of Glassnote Records, Hildi Snodgrass and Lori Feldman of Warner Bros Records, among others.
Roc Nation’s Chief Operating Officer, Desiree Perez stands out for being an adept and unshakeable negotiator. She is a 47-year-old woman, also known as Des Perez. Des has been the COO of Roc Nation since 2009. She was responsible for Sprint’s investment in Tidal. The impressive marketing strategy finally paid off after the release of Jay-Z’s album five months later. She also played a part in Beyonce’s Formation and Rihanna’s deal with Samsung, and resume her.
Together with Chaka Pilgrim, Ty Ty Smith, Jay Brown and Jana Fleischman, they form the Hova Circle of Influence. The circle forms part of management, labeling operations, publishing and learn more about Desiree Perez.
Women such as Desiree Perez have gained praise and popularity from the society for their unequaled phenomenal work in the Music Industry. They have worked to the growth and manifestation of the businesses they are involved in. In recognition of her excellent work, Des was nominated for Primetime Emmy Awards. This was mainly for her outstanding performance on ‘On the Run Tour.’